Ashwell Home Care Services is Proud to Care

As Pride Month arrives across the UK, here in Worcestershire, we celebrate diversity every single day. We believe that care should be delivered in a non-judgmental, fair, and respectful way—and our care teams embody these values daily. Treating each client as an individual and treating the family members we encounter with the same respect and fairness is at the heart of what we do.

We can’t say that it doesn’t matter who you love—because to us, it very much does matter. Your loved ones are part of our extended family, and it makes no difference to us whether they are the same sex as you, or if you don’t identify as the sex you were born as. Love and identity are celebrated here, and we welcome everyone with open arms.

The same inclusivity extends to our team members. What’s most important to us is that you are good, honest, caring people who will make a positive difference to our clients across Malvern, Worcester, and Upton Upon Severn. Quality, respect, dignity, equality, and diversity are at the very core of our organization’s values, and we only recruit individuals who share these beliefs. Our staff undergo comprehensive equality and diversity training, with a particular focus on the needs of the LGBTQ+ community. We believe this training benefits not only our clients but also the wider Worcestershire community as we work to break down barriers and foster understanding.

At Ashwell Home Care, we understand that some members of the LGBTQ+ community may hesitate to access care, fearing unfair treatment. We recognize that these individuals can often experience poor mental health due to feelings of conflict, confusion, or isolation. We’re here to help, to take things at your pace, and to ensure that you feel safe and respected.

Our commitment is to provide a supportive and inclusive environment where everyone can receive the care they deserve. We are proud to stand with the LGBTQ+ community, not just during Pride Month, but every day of the year. Together, we can create a more understanding and accepting world.

Ashwell Home Care Services is here for you, celebrating love, diversity, and the unique identity of every person we care for. Happy Pride Month!